The Idea You Think Everyone Else Has… Nobody Does!

We’ve all had that moment. You’re sitting in a meeting, an idea pops into your head, and you think, “That’s too obvious. I’m sure everyone else has already thought of this.”

But here’s the truth:
They haven’t.
That spark is yours. And it might just be the catalyst for something bigger than you imagine.

Why We Hold Back

So why don’t we share?

  • Fear of judgment. In a Deloitte study, 61% of employees said they “cover” parts of themselves at work to fit in. If you’re holding back who you are, it’s easy to hold back what you think, too.

  • Fear of being wrong. Research from Asana found that 74% of employees admit to not speaking up in meetings out of concern their idea isn’t “good enough.”

  • The comfort of conformity. Psychologists estimate that in group settings, about 75% of people conform to the majority opinion, even when they know it’s wrong. It feels safer to stay quiet than risk standing out.

This is the trap of groupthink: when harmony outweighs honesty, creativity takes a back seat. And innovation suffers.

Why Your Uniqueness Matters

Innovation isn’t born from sameness. It thrives on uniqueness.

  • Your lived experiences shape how you see a problem.

  • Your questions open new doors others don’t even realize are there.

  • Your “obvious” idea might be the missing link the team has been waiting for.

When you bring your unique lens to the table, you expand the company’s capacity to create, adapt, and thrive. What feels natural—even easy—to you can be groundbreaking to others.

From Silence to Sharing

Think of innovation as a mosaic. Every tile is different—shapes, sizes, colors, textures—but together they create something extraordinary. When one piece is missing, the design isn’t just incomplete, it loses its full impact. That’s what happens when you withhold your idea: the bigger picture of innovation gets weaker.

Silence is easy. It feels safe. But it also means your perspective never gets the chance to inspire, challenge, or spark something new. What seems obvious to you may feel revolutionary to someone else.

History is full of “obvious” ideas that changed the world:

  • Post-it Notes started as a failed adhesive experiment until someone thought, “what if this could be a bookmark?”

  • The smiley face emoji 🙂 was once a doodle on an email. Now it’s a universal language.

  • Ride-sharing apps grew from a simple frustration: “Why can’t I just call a cab from my phone?”

None of these ideas were too complex or “perfect.” They were shared. And sharing made all the difference.

So the next time you think, “This is too simple. Everyone’s already thought of this,” say it anyway. Put it on the table. Share it in the chat. Test it with your team. Because chances are, nobody else has seen it quite the way you do.

And if someone has thought of it? Even better. Innovation thrives on building, layering, and refining. Your voice may be the one that connects the dots and takes the idea further.

The bottom line: Your silence serves no one. Your voice expands possibility.

The Ripple Effect of Innovation

Your contribution doesn’t just impact the project at hand; it shapes culture. A company where uniqueness is celebrated becomes:

  • More adaptive in changing times.

  • More resilient against challenges.

  • More inspiring to the people who work there and the clients who trust it.

Innovation isn’t about being louder or smarter. It’s about being brave enough to bring your whole self forward, and knowing that your difference is the difference.

Amy Gurske

Our fearless founder, Amy Gurske, spent the first 20 years of her life in Corporate Ameica prior to launching sayhii. When she isn’t saying ‘hi’, you can find Amy in her garden, fostering dogs, mentoring incarcerated women, or spending with her family!

https://www.linkedin.com/in/%E2%9C%A8amy-gurske-6a04974/?trk=public_post_main-feed-card_reshare-text
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